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London Fashion Week Rebrands, Moves Its Three Bi-annual Events to Store Studios
By: The Verge
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The British Fashion Council (BFC) is set to move its two bi-annual events, London Fashion Week and London Fashion Week Festival to join London Fashion Week Men’s at The Store Studios in central London.

As part of the move, the event formerly known as London Fashion Weekend will be renamed London Fashion Week Festival and will give the public the opportunity to celebrate fashion over a period of ten days, twice a year, in February and September.

The London Fashion Week Festival will enable those in the industry (designers, retailers, culture institutions, industry partners) to engage with consumers and high-net worth individuals. It will do this through digital engagement and events throughout the city, consolidating the fact that London is a fashion, business and cultural capital and, in a post Brexit era, open for business.

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This article was published on The Verge. A link to the original article can be found after the post.
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