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Getting the 6 Elements of Persuasion Right
By: Meltwater
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Content that persuades a prospect to take additional action has six distinctive characteristics. It’s no surprise that these features are common to the marketing process and your customer’s journey:

1. Liking
Consumers and businesses alike wish to work with organizations that they admire. Social media demands that we become more transparent in our engagement with our audience or community. To be liked requires revealing details about ourselves beyond our product, logo, or slogan.

2. Reciprocity
The reasons we ask key industry experts (influencers) to work with us on webinars and ebooks isn’t as simple as providing unique and valued content; it’s also that many of those experts reciprocate the opportunity. Those experts often promote the content or introduce us to audiences that may be interested in our product offerings.

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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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