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Chipotle Running TV Ads For First Time Since 2012
By: AdAge
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Chipotle Mexican Grill is running TV commercials in select test markets, its first TV buy since 2012, as it tries to convince diners to come back to its restaurants.

The struggling chain said in late September that it was considering airing the "Ingredients Reign" campaign as TV spots. Now, it has begun running a TV commercial in test markets of Austin, Texas, Minneapolis and San Diego. This appears to be the first time Chipotle has aired a TV commercial since February 2012, when an animated two-minute spot about farming aired during the Grammys.

The new TV spot, which Ad Age could not immediately obtain, is based on "Ingredients Reign" online work (below) from agency GSD&M and animation studio HouseSpecial that Chipotle began running in September.

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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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