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Facebook Rolls Out Ad Campaign to Teach People About Live
By: The Drum
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Facebook has launched a campaign across the US and UK to help users understand its Live product, using user-generated footage to show its potential.

It comes following internal research which suggested that while people were aware of Live, there are barriers to people using it personally. So, the company is using a two-phased approach to build awareness of the product but also educate on how to use it.

A series of films countdown to a real-life live moment that Facebook users have shared publicly on the platform in the hope of building awareness. One shows a little boy getting his first haircut, for example, another shows a dog in a teddy bear outfit.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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