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Millennials Surprisingly Prefer News Articles Over Videos
By: Contently
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If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think.

According to a study by the Pew Research Center, 42 percent of adults aged 18 to 29 prefer reading the news, compared to 38 percent who prefer watching it and 19 percent who prefer listening to it.

This trend is far from a death knell for video, which continues to grow at an exceptional rate. But Pew’s study, along with last month’s Wall Street Journal report that revealed Facebook was critically overestimating video metrics, may suggest that the increase in video is more about supply than demand.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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