TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Unilever is Using Facebook Chatbots to Encourage Kids to Brush Their Teeth
By: The Drum
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Unilever-owned oral care brand Signal Pepsodent has developed a Facebook bot that looks to encourage kids to brush their teeth by drip feeding them cartoons.

The interactive storytelling platform makes use of Facebook's Bots on Messenger service and was created by R/GA London as part of a wider behaviour-changing campaign. Dubbed 'Little Brush, Big Brush', the push comprises access to a free 21-episode animations which aims to inspire parents and children to brush their teeth together and develop good brushing habits for life.

To sign up, parents have to visit Signal's Facebook page and hit the 'Message' button to activate the chatbot. After answering a series of questions the bot then invites them to select the time of day they want to watch an episode of the show, which tells the story of a family that are transported to a magical realm inhibited by quirky animal characters.

KEEP READING HERE


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top