Unilever is Using Facebook Chatbots to Encourage Kids to Brush Their Teeth

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By: The Drum

Unilever-owned oral care brand Signal Pepsodent has developed a Facebook bot that looks to encourage kids to brush their teeth by drip feeding them cartoons.

The interactive storytelling platform makes use of Facebook's Bots on Messenger service and was created by R/GA London as part of a wider behaviour-changing campaign. Dubbed 'Little Brush, Big Brush', the push comprises access to a free 21-episode animations which aims to inspire parents and children to brush their teeth together and develop good brushing habits for life.

To sign up, parents have to visit Signal's Facebook page and hit the 'Message' button to activate the chatbot. After answering a series of questions the bot then invites them to select the time of day they want to watch an episode of the show, which tells the story of a family that are transported to a magical realm inhibited by quirky animal characters.

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