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How Facebook’s Virtual Reality Shakedown Could Bring a New Dimension to Marketing
By: The Drum
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When Facebook snapped up Oculus for $2bn back in 2014, the co-founder of what would go on to become one of the world's most recognisable headsets, Palmer Luckey, predicted that Facebook, as we knew it then, wasn’t the future of virtual reality (VR).

“VR, will be social,” said the Rift creator, “but it’ll be on totally new platforms built from the ground up that really push VR, not necessarily applications we have today.” Fast-forward two years and his prediction rings true, and unsurprisingly it's Facebook that is leading the build of a VR-enabled web.

Speaking at the Oculus Connect 3 presentation on Thursday (5 October) Facebook chief Mark Zuckerberg laid out how the company plans to evolve the technology, with a big focus on wireless headsets and software. Part of this, includes the roll out of a new VR web browser, codenamed Carmel which will allow users to surf the internet on via their headsets, removing the need for them to download specific VR apps, which at the moment are quite limited to 360-degree video experiences. The forthcoming product will let developers create VR-compatible experiences for audiences using any Oculus device, ie the Oculus Rift or Samsung Gear, with an early developer preview set to land soon.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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