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Confessions of an Influencer Agency Exec on Micro-influencers: 'It's All Going to Implode'
By: Digiday
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Micro-influencers are having a moment in the spotlight, as focus shifts from big-name (and big-cost) social media influencers.

A recent survey of 2,500 micro-influencers by Bloglovin’ found 84 percent of small-scale influencers charge under $250 for a branded post on Instagram. By contrast, the same post would set brands back $75,000 on an Instagram channel with an audience in the low millions. And with engagement floundering among higher follower counts, brands like Nestlé and Neutrogena have been wooed with the prospect of reaching a more engaged audience for less money.

But not everyone agrees that good things come in small packages. As part of our ongoing Confessions series, where we grant anonymity in exchange for honesty, we spoke to an Instagram influencer agency exec who believes micro-influencers are a “bubble” waiting to burst.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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