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Why the Future of Google is Hardware
By: The Verge
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In a nationally televised commercial that premiered last month, an empty search box sitting against a stark white background slowly morphs, becoming taller and skinnier. As Redbone croons "Come and get your love," the lines take shape and the outline of a phone emerges. It is, of course, the Pixel, a new phone "made by Google." The metaphor damn near hits you in the face: the search box once defined Google, but now Google needs to be something more.

It needs to find what comes after that bare search box and the basic web page results it often returns. Google has been around for 18 years now and someday — perhaps soon — a better paradigm for using the internet is going to supplant the ubiquitous box. At the same time, Google has also decided it needs to become a hardware company, making its own products instead of leaving that work solely to partners.

The two needs are directly related. If something is going to replace the search box, you can be sure Google wants to create it. And it may have, with the Google Assistant — the company’s take on an AI assistant that’s powered by Google’s massive cloud infrastructure and the huge amount of data it knows about you. But even the best software is pointless without compelling hardware to run it. And if you’re Google, would you trust the future of the company to your hardware partners? No, you’d want to control the entire thing, end to end.

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This article was published on The Verge. A link to the original article can be found after the post.
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