| What Marriott Learned From its Facebook Messenger Missteps |
|
By: Digiday |
|
 |
 Marriott’s first foray into Facebook Messenger in March 2016 was a complete disaster. Retargeting customers with ads in Messenger rather than their news feeds immediately misfired, with these ads sliding into customers Facebook inboxes to make unsolicited suggestions. Customers who had recently browsed through rooms at Courtyard Marriott Chicago online, for example, were sent personal messages asking if they still wanted to book a room.
Marriott’s faithful balked and the attempt was euthanized within just two hours.
“Our first entry failed miserably,” said Amanda Moore, senior director of social and digital marketing at Marriott. “But it taught us something — most of all that what we were doing was not what people wanted there.”
KEEP READING HERE
|
|
This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com
Social Content Manager
Media Logic
Albany, New York |
Senior Media Manager
DeanHouston
Cincinnati, Ohio |
Senior Recruiter
SwagUp
Miami, Florida |
Communications Manager, U.S. Neurology
UCB
Atlanta, Georgia |
Master Electrician
Everlight Solar
Fargo, North Dakota |
Master Electrician
Everlight Solar
Omaha, Nebraska |
Master Electrician
Everlight Solar
Sioux Falls, South Dakota |
Graphic Design Manager
Sarasota Orchestra
Sarasota, Florida |
Master Electrician
Everlight Solar
Minneapolis, Minnesota |
Master Electrician
Everlight Solar
Madison, Wisconsin |
Master Electrician
Everlight Solar
St Paul Park, Minnesota |
Electrician
Everlight Solar
Des Moines, Iowa |
Electrician
Everlight Solar
Minneapolis, Minnesota |
Electrician
Everlight Solar
Omaha, Nebraska |
Electrician
Everlight Solar
Madison, Wisconsin |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
