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Why Influencers are Being Unfairly 'Singled Out' by Ad Watchdogs
By: The Drum
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As the proliferation of influencer marketing continues to explode, advertising watchdogs are scrambling to ensure rules around disclosure protect fans following those influencers, but are they being singled out unfairly compared to other marketing channels?

According to Karen Robinovitz, chief creative officer, Digital Brand Architects, an agency that represents influencers, the answer is yes. Speaking to The Drum on a panel at Advertising Week New York, Robinovitz said that the Federal Trade Commission (FTC) is targeting influencer marketing but neglecting to govern other practices that are being used in more traditional campaigns such as print.

“Where I take issue is that there is one group of people being singled out and it is obviously coming from this digital space and nobody from the FTC is [looking at] fashion magazines, where you have a high fashion editorial with Celine and Chanel but then there is a mass shoe [brand] being thrown in that would have never been thrown in, but eight pages before is their print ad.


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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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