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Why and How Brands Can Use Instagram Stories
By: Meltwater
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Snapchat Stories have been a big success since they came on the scene in 2013 and the feature’s helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey presto, now we’ve got Instagram Stories. Sounds familiar? Hands up, who would’ve loved to have been in the Snapchat HQ when they found out, ‘what do you mean, it does the SAME thing?!’ Joking aside, this is a big move for Instagram and one that can see brands reap the rewards of more engagement with consumers by creating fantastic content.

Why use it?

Brands should be getting on board with Instagram. Firstly, it has more users, 300 million daily users to be exact and it has the clout of its big brother Facebook too. It’s a more brand-friendly tool to use than Snapchat. The platform makes it easier to follow brands, like their posts and show approval of their content, which is good for measuring engagement. Snapchat hasn’t made it as easy for brands to build large followings with its user design, for example, the search function makes it difficult to find brands and you can’t ‘like’ content.


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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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