| Google Talks Up YouTube's Branding Credentials at Advertising Week New York |
|
By: The Drum |
|
 |
 Google has used this week’s activity to announce a host of advertising services that help marketers understand how online ads drive offline behaviors, and make a number of bold claims, including how YouTube ads drive double the amount of searches compared to TV executions.
Google vice president of display and video advertising Brad Bender made the announcements earlier today (September 21) in a blog post detailing how Google aims to help advertisers harness the blurring of the lines between the online and offline worlds.
Extending Brand Lift for TV
Google launched Band Lift for TV some years back in order to help marketers understand how YouTube campaigns can impact metrics such as awareness, etc. Now the online giant is extending the capabilities of Brand Lift to TV campaigns to show marketers how TV ads increase Google and YouTube searches for your brand compared to just YouTube campaigns.
KEEP READING HERE
|
 |
 |
|
This article was published by The Drum. A link to the original appears at the end of this post.
www.thedrum.com
 |
Client Associate
Landor Associates
San Francisco, California |
Client Manager
Landor Associates
San Francisco, California |
Senior Manager, Naming and Verbal Identity
Landor Associates
New York, New York |
Senior Manager, Naming and Verbal Identity
Landor Associates
Cincinnati, Ohio |
Strategy Director
Landor Associates
Cincinnati, Ohio |
Graphic Designer
ThirdChannel
Boston, Massachusetts |
Freelance Producer
MCD Partners
Chicago, Illinois |
Traffic Manager
Media Logic
Roessleville, New York |
Director of Marketing
Giving Assistant
San Francisco, California |
Illustrator
Virginia Economic Development Partnership
Richmond, Virginia |
Associate Creative Director
Well Done Marketing
Indianapolis, Indiana |
Brand Intern
Virginia Tourism Corporation
Richmond, Virginia |
Analyst, Insights + Analytics
Landor Associates
New York, New York |
Director of Strategic Communications and A...
IFES
Arlington, Virginia |
Software Engineer, Full-Stack
The Nielsen Company
Needham, Massachusetts |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
