Google Talks Up YouTube's Branding Credentials at Advertising Week New York

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By: The Drum

Google has used this week’s activity to announce a host of advertising services that help marketers understand how online ads drive offline behaviors, and make a number of bold claims, including how YouTube ads drive double the amount of searches compared to TV executions.

Google vice president of display and video advertising Brad Bender made the announcements earlier today (September 21) in a blog post detailing how Google aims to help advertisers harness the blurring of the lines between the online and offline worlds.

Extending Brand Lift for TV
Google launched Band Lift for TV some years back in order to help marketers understand how YouTube campaigns can impact metrics such as awareness, etc. Now the online giant is extending the capabilities of Brand Lift to TV campaigns to show marketers how TV ads increase Google and YouTube searches for your brand compared to just YouTube campaigns.

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