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Marriott Looks for Social Buzz with Upside-Down Hotel Room
By: Digiday
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Marriott is turning its hotel room upside down.

This week in New York, the hotel chain unveiled the #MGravityRoom, an inverted room designed to showcase its modern new decor. The idea of the experiential marketing ploy is to highlight Marriott’s new room decor by turning one of its rooms upside down. The installation has a chair, a desk and a bed hanging from the wall on one side, so when you walk in and take a picture, it appears as though you are on the room’s ceiling.

“This was a really fun, creative way for us to be able to showcase our new design, where we’re literally taking the guest room and flipping it on its head,” said Matthew Carroll, Marriott’s vp of global brand management.

Marriott worked with a range of design firms, including Marriott I + A Design Studio, Fairmont Designs, Brookline Furniture, Belstone, Wolf Gordon, Mosaic Tile Company, Historic Timber and Plank, Sandler Seating and Designtex. The installation is available for people to check out at the New York Marriott at the Brooklyn Bridge until Oct. 1.

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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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