| ‘We Have a Very Dry Sense of Humor’: Inside the TSA’s Instagram Strategy |
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By: Digiday |
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 One collage on the Transportation Security Administration’s Instagram account features a decomposing corpse being passed through screening at the Atlanta International Airport.
“This crusty ol’chap is actually a prop from the #TexasChainsawMassacre movie,” reads the caption. “He was screened and sent on his jolly way.”
With 10,643 likes (compared to its average of 3,000 likes), the post is TSA’s most popular on Instagram. It perfectly represents the government agency’s tone on the platform: bizarre yet informative and funny.
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This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com
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