| 5 Offline Marketing Tactics That Boost Social Media Engagement |
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By: Cision |
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 According to a recent study by Fluent, consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.
Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.
While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4 billion people in the world, only 2.3 billion are active on social media.
There’s still a lot of audience to be tapped into outside the social media world.
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This article was published originally on Cision. A link to the page follows this post.
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