| Tina Fey Congratulates Millennials for Grown-up Firsts in AmEx's Latest Campaign |
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By: Digiday |
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 Did you recently throw your first-ever dinner party? Don’t be surprised if Tina Fey congratulates you on Facebook or Instagram for the achievement.
The actress and comedian is the face of American Express’ humorous new social campaign “Everyday Congrats,” aimed at older millennials facing important life milestones, like getting a promotion or moving in with a significant other for the first time. AmEx and its agency DigitasLBi, have combed through Facebook and Instagram data to identify segments of users going through such milestones, in order to effectively target them.
“We know that social platforms are a place where everyone goes to share important life moments,” said Jeannie Chu, vp of global social media and content strategy at American Express. “It’s the perfect place for us to acknowledge and celebrate those moments and help make our brand more relatable to them as they go through these experiences.”
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This article was published on Digiday.com. A full link to the original piece is after the story.
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