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Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
By: Contently
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When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it.

“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. That’s something that’s really important to us.”

At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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