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The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age
By: Contently
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Last October, Artsy teamed up with auction house Sotheby’s for a digital art sale. To bid on a Richard Prince piece replicating an Instagram selfie, estimated to be worth between $100,000 and $150,000, you didn’t have to turn up in a blazer or heels, champagne flute in hand, discretely raising an auction paddle. All you had to do was open the Artsy app from your couch, as if searching Amazon for a new tennis racket.

Artsy has become the world’s largest online database of contemporary art, allowing users to browse artwork, access artist biographies, research art shows, connect with galleries, and even bid on pieces. Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the $64 billion art industry. What better way to do that than through the internet?

“In the art world, there comes a lot of doubt online,” said Marina Cashdan, Artsy’s editorial director. The industry is still dominated by traditional print magazines, and much of the allure comes from a perceived insider status. The internet changes all of that.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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