4 Fashion Brands That Are Getting Creative with Shoppable Video |
By: Digiday |
|
 |
Shoppable video has been around in various guises since the early 2010s. Its appeal for brands is pretty obvious: closing the gap between moments of inspiration and actually clicking “buy.”
More recently, brands have been stepping up their shoppable content as the technology has become more sophisticated and the companies behind it more moneyed. There’s even interest from platforms too. YouTube’s click-to-buy function is operational, while Facebook is rumored to be exploring shoppable video ads.
It’s not easy. Early experiments with buy buttons on Pinterest images had a rocky start with retailers. But here are the fashion brands taking the leap regardless.
KEEP READING HERE
|
|
This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com

Master Electrician Everlight Solar Sioux Falls, South Dakota |
Business Development - Video Strategy Epipheo Cincinnati, Ohio |
Master Electrician Everlight Solar Fargo, North Dakota |
Master Electrician Everlight Solar St Paul Park, Minnesota |
Master Electrician Everlight Solar Omaha, Nebraska |
Master Electrician Everlight Solar Des Moines, Iowa |
Master Electrician Everlight Solar Minneapolis, Minnesota |
Electrician Everlight Solar St Paul Park, Minnesota |
Electrician Everlight Solar Minneapolis, Minnesota |
Electrician Everlight Solar Des Moines, Iowa |
Electrician Everlight Solar Fargo, North Dakota |
Electrician Everlight Solar Sioux Falls, South Dakota |
Electrician Everlight Solar Omaha, Nebraska |
Digital Marketing Manager Symbridge Greenwich, Connecticut |
3D Modeler and Animator Virginia Economic Development Partnership Richmond, Virginia |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|