| 4 Fashion Brands That Are Getting Creative with Shoppable Video |
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By: Digiday |
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 Shoppable video has been around in various guises since the early 2010s. Its appeal for brands is pretty obvious: closing the gap between moments of inspiration and actually clicking “buy.”
More recently, brands have been stepping up their shoppable content as the technology has become more sophisticated and the companies behind it more moneyed. There’s even interest from platforms too. YouTube’s click-to-buy function is operational, while Facebook is rumored to be exploring shoppable video ads.
It’s not easy. Early experiments with buy buttons on Pinterest images had a rocky start with retailers. But here are the fashion brands taking the leap regardless.
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This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com
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