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How to Avoid Shiny Object Syndrome in Marketing
By: The Drum
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“We need a strategy for how we are going to use Pokémon Go for our client.”

What I had feared, happened. The insane growth of this alternate reality mobile application had made its way into the forefront of our client’s digital strategy.

Step aside, Snapchat. Step aside, VR. A new shiny object has entered the arena.

Working for a digital agency, shiny new objects are a daily occurrence. Pokémon Go localization, Facebook Messenger bots, Snapchat filter lenses—the list continues and new objects are presented on a regular basis. The key is to focus on what will actually make an impact and what fits within your existing strategy.

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About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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