The Art of FOMO: Inside Rimmel London's Snapchat Strategy |
By: Digiday |
|
 |
FOMO, the fear of missing out, is rife on social media. It’s also one of the secret ingredients powering Rimmel London’s success on Snapchat.
In the six months since the beauty brand joined the platform, it has been experimenting with live, exclusive content. Elodie Levy, global digital director at Rimmel’s parent company Coty Inc., said the team wanted to find a way for its big announcements to make waves outside of the U.K.
“Beyond the traditional press and bloggers, we wanted to reach the entire world,” she said. To do so, Rimmel has created “FOMO events” that are time-sensitive and contain content that appears nowhere else.
KEEP READING HERE
|
|
This article was published on Digiday.com. A full link to the original piece is after the story.
www.digiday.com

Digital Marketing Manager Symbridge Greenwich, Connecticut |
3D Modeler and Animator Virginia Economic Development Partnership Richmond, Virginia |
Digital Product Manager Ad Council New York, New York |
Marketing Specialist American Academy of Orthopaedic Surgeons (AAOS) Rosemont, Illinois |
Marketing Manager - Digital Agency First Call Missoula, Montana |
Senior Account Director Desautel Hege Communications Spokane, Washington |
Digital Marketing & SEO Director Ezoic Carlsbad, California |
Digital Marketing Manager (Remote) Squadle Inc Boston, Massachusetts |
Wordpress and Social Media Content Coordin... Ceramic Pro San Diego, California |
Vaccine Campaign Digital Media Director Ad Council New York, New York |
Digital Media Director, Contract Employee Koppert Biological Systems New York, New York |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|