TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
The Art of FOMO: Inside Rimmel London's Snapchat Strategy
By: Digiday
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
FOMO, the fear of missing out, is rife on social media. It’s also one of the secret ingredients powering Rimmel London’s success on Snapchat.

In the six months since the beauty brand joined the platform, it has been experimenting with live, exclusive content. Elodie Levy, global digital director at Rimmel’s parent company Coty Inc., said the team wanted to find a way for its big announcements to make waves outside of the U.K.

“Beyond the traditional press and bloggers, we wanted to reach the entire world,” she said. To do so, Rimmel has created “FOMO events” that are time-sensitive and contain content that appears nowhere else.

KEEP READING HERE


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top