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Facebook Traffic Is Plummeting, and 5 Other Takeaways From SimilarWeb’s Publisher Rankings
By: Contently
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What’s the biggest digital news outlet you can think of? The New York Times? BuzzFeed? Fox? Nope. It’s MSN.

According to SimilarWeb’s rankings of July’s most popular U.S. publishers, MSN came out on top, with nearly 2 trillion combined pageviews. What’s striking is that only 4.5 million of those pageviews came from Facebook. Well, until you remember that MSN.com is the default homepage for Internet Explorer. Whenever someone opens a new window or tab on Internet Explorer, which still has surprisingly strong market share, MSN gets a pageview.

Here are six more interesting takeaways from the rankings, besides the sheer number of people who haven’t downloaded a better browser yet.

1. The Drudge Report is unstoppable
The Drudge Report was the second most popular publisher in July, followed by its right-wing brethren Fox News, Breitbart, and the Blaze in sixth, 26th, and 60th place, respectively. Young Conservatives, meanwhile, experienced the biggest jump of any publication on the list, moving from 250th place to 145th.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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