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19% of Social Media Accounts Associated with Top Ten Brands are Fraudulent, Says Study
By: The Drum
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Fake brand social media accounts are on the rise according to a study into the shape of the industry from Proofpoint.

From April through June 2016, the 10 top brands across different industries were identified and analysed across Facebook, Twitter, YouTube, and Instagram. A total of 4,840 brands were found to be associated with these companies – almost a fifth (19 per cent) were fraudulent.

Social media is reportedly a prime platform for fraud. Used as a corporate marketing and communications tool, it can be hijacked with malicious intent such as spamming users and misrepresenting the brand.

Of the 902 fraudulent accounts associated with 10 top brands, nearly 30 per cent were scams or offers for counterfeit products and services. Furthermore, four per cent of these were either phishing for user information, looking to install malware, protesting against the company in question or parodying it – which it claimed could harm the reputation of the brands.

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This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
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