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No Filter: DJ Khaled and the FTC’s Snapchat Problem
By: Contently
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No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. One month later, Emmanuel Seuge, senior vice president for content at Coca-Cola, called him the same in a cover story in Bloomberg Businessweek.

As a result of DJ Khaled’s prolific snapping, an entire language has emerged in the digital lexicon: “bless up,” “another one,” and “major key” (generally emojified as “major 🔑”). His snaps alter between vague inspiration and weirdly banal glimpses into his eccentric personality, creating what Adweek called “his own bite-sized reality show.”

Sometimes, that reality show includes product placement. His product of choice? Apple Ciroc vodka.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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