|Attention Spans of Goldfish: How 4 Brands Engage Their Audience on Social Media
Brands have a better chance of keeping the attention of a goldfish than their targeted consumer.
Our minds are being constantly bombarded by messaging from brands and social media. The 24-hour news cycle, “reality TV”, political candidates and pundits, DVR’s, Netflix and binge watching are just a few things that have infiltrated our daily routines. We have to make a concerted effort to form an original thought.
According to Time.com, the average person looks at his/her phone 46 times every day (up from 33 looks per day in 2014). Our new-ish -“always on” culture, complete with the enormous pressure of the expectation of instant responses, effects everything from the quality of our sleep to the depth of our relationships.
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This article was first published by Meltwater.com. A link to the original article follows the post.
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