America’s first family is officially on notice.
Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a complaint with the Federal Trade Commission (FTC).
With 316 million combined followers on Instagram alone, the Kardashian sisters—Kim, Khloe, Kourtney, and their half-sisters Kendall and Kylie—dominate the platform. All five are in the top 21 most-followed accounts on Instagram (Kim takes the top spot at #6, while Kourtney is keeping up at #21).
When the Kardashians shill for a product on social media, a lot of people see those advertisements. The problem is that people may not realize they’re looking at an ad. If the posts don’t have a disclosure, followers may believe that the Kardashians simply like a product, even though they are actually being paid thousands of dollars to include it in their posts.
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