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Inside the Agency: Grey London's Ideas Factory
By: Digiday
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Leo Rayman’s copy of “Creativity Inc,” the book by Pixar president Ed Catmull, is covered in marginalia.

Like a student jotting down notes around the edges of his text, the newly appointed CEO of Grey London wants to master the formula of good ideas. According to him, they are as much about the process as the end product.

“It’s really important to spend as much time talking about how we work and the culture we try and foster,” he said. “You can’t really get to wonderful new shapes of creativity without the cultural environment.”

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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