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11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year
By: Hubspot
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The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?

Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Some of these brands created particularly inspiring campaigns, both to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign

We rounded up the ones that tugged at our heartstrings as viewers, or inspired us to be better marketers. (Sometimes both.) Check out this list of 11 of the best campaigns from the 2016 Summer Games and what made them so great.

11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

1) Under Armour: Rule Yourself

The Under Armour brand doesn't just value the success that comes from hard work; it values the hard work and 24/7 dedication that leads to that success. Their emphasis is on self-improvement and self-reliance -- which is why they acquired the fitness tracking platform MapMyFitness back in 2014.

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This article was published on Hubspot. A link to the original article can be found after the post. www.blog.hubspot.com
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