|5 Ridiculously Weird Brand Name Origin Stories
From a place of inner humility, the wise and high rapper Wiz Khalifa once proclaimed, “Brand names aren’t important to me at all.”
Such asceticism is commendable and even coveted by some in today’s brand-inundated world. But pretending we don’t care what beer we drink or where we read the news is dishonest and infeasible. Even Wiz has his own brand of rolling papers.
By the numbers, brand names do matter. People shell out more cash for brand-name drugs and believe that brands “have more power to create change than the government.”
Some of these trademark names came to be in some pretty bizarre ways. Here are five of the weirdest.
When Jeff Bezos started his online bookstore in his garage outside Seattle, the company name he initially liked had nothing to do with rivers. In her biography of the Amazon founder, Ann Byers recounts the story of how Bezos originally wanted to name the company Cadabra:
When Bezos said over the cell phone that he was going to call his online bookstore Cadabra, the lawyer hesitated. What the lawyer though he heard was Cadaver. Bezos was mortified. Would people really mistake his enchanting name for a dead body? Although the company was incorporated as Cadabra on July 5, 1994, Bezos knew the name would have to be changed.
He went back to the drawing board, or more accurately, the dictionary. His first criteria was that the name must start with “A” because, way back in pre-Google 1994, people used alphabetical web directories to find new websites. Bezos wanted to be on page one.
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This article was first published by Contently.com. A link to the original can be found at the bottom of the post.
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