|How You, Too, Can Start #winning at Social Media
Congrats! You’re a brand on social media. You’re mingling with the public, listening to them and talking to them. They treat you — a product owned by a company owned by a corporation owned by an even bigger corporation — like a living human being. You’re their friend. Bang the gong.
Ah, but how do you stay friends? It’s a never-ending 24/7 commitment to the proactive ideation of authentic content. Easier said than done.
What you need, brand, is a plan. And here’s a tried and tested four-step scheme for any brand to #win at social, from an ad vet who has been “socializing” online since before most of you were adults.
KEEP READING HERE
This article was published on Digiday.com. A full link to the original piece is after the story.
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