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Use Statistics for a Smart Marketing Plan
By: Meltwater
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In today’s digital workplace, the explosion of data and the introduction of better work tools means that more and more employees have added “business analyst” to their job description. Marketers are no exception. In fact, according to a recent study by Adobe, 76% of marketers agreed that they need to become more data-focused to succeed.

Start with the Basics

Some planning statistics, such as audience demographics, seem so steady and fundamental that many marketers start assuming they know who their audiences are and where to find them. Don’t fall into that trap. The numbers are always changing! By keeping track of the basics, you can continually revise your marketing strategy to make meaningful gains with minor tweaks. When you stay current on stats for the gender, age, location, and education of your audience, you’ll be able to fine-tune not only your messages but also your media. For instance, are your mobile ads working wonders for some products, but striking out for others? 

  • 16–24-year-olds are 2X as likely to block mobile ads as 55–64-year-olds 
  • Males are 21% more likely to block mobile ads than females

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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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