|How Higher Education Marketing has Changed
The education industry is going through a major disruption, facing pressures in demand, supply, and delivery.
Enrollment rates continue to decline, especially for four-year for-profit and two-year schools. Four-year universities see flat enrollment rates. As the pool of potential students gets smaller, the options they have for school are increasing. New programs like Promise and EQUIP offer financial incentives for students to attend community colleges and alternative educational institutions. The rise of massive open online courses (MOOCs) and other digital education services are forcing brick-and-mortar schools to expand student options and improve flexibility as to where and how students attend class.
All this is going on as attitudes of students and parents change as to how they research and select what sort of school to attend, and then which school to attend. Increasing costs, especially at four-year schools, which now take six years for most students to complete, has put many people's focus squarely on gauging what sort of return they'll get for the money they spend on school. What's the most cost effective way to earn credits? What skills will they have? What will their job prospects be?
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