| Twitter Names Pepsi as Global Launch Brand for Promoted #Stickers Project |
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By: The Drum |
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 PepsiCo will be the first company to test out the promoted version of Twitter’s #Stickers offering, which will act as an extension of the beverage brand’s PepsiMoji campaign.
Announced today (15 August), the partnership follows ‘months of collaboration’ between the multinationals and is the largest partnership inked between the two.
Pepsi will receive featured placement in the Twitter #Stickers library across 10 countries: Argentina, Canada, Egypt, India, Mexico, Russia, Saudi Arabia, Spain, the United Arab Emirates and the United States.
Twitter told The Drum there is currently no firm date for a UK launch.
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This article was published by The Drum. A link to the original appears at the end of this post.
www.thedrum.com
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