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Elizabeth Spiers Reveals Why You’re Thinking About VR and Branded Content All Wrong
By: Contently
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For tech luminary Elon Musk, there’s little doubt that we are living a simulated reality. In fact, at this year’s Code Conference, he said there’s about a “one in a billion” chance of us not living in a simulation. He’s not alone in thinking so.

Elizabeth Spiers, a veteran of the publishing world and the founding editor of Gawker, announced a new venture on July 1 that will work inside—and report on—this increasingly muddled boundary between the real and the virtual. Named The Insurrection, her firm will conduct research for clients and is developing gaze-tracking analytics tools for the virtual reality (VR) industry. Unsurprisingly, given Spiers’s background, The Insurrection will also publish a digital magazine about virtual reality: There Is Only R.

The publication’s name is a nod to Musk’s theory that we are already living a virtual reality: Since we can’t distinguish the virtual from the real, there is “only R,” or reality.

Part of Medium’s beta platform for publishers, There Is Only R is meant to cover the growing VR community for both industry insiders and the merely curious. Pieces range from light-hearted listicles (“A List of Emerging VR Sub-Genres“) to in-depth opinion columns (“How Virtual Reality Will Democratize Learning“).

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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