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Demand Media Tries to Remake Its Content Farm Image For a Social Era
By: Digiday
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Demand Media has become a cautionary tale for early internet companies that soared, only to come crashing down to earth once the rest of the web caught up. With its low-cost content-farm strategy, it became the 17th biggest web property in the U.S. in 2010, with 105 million unique visitors until changes in Google’s algorithm dinged it and caused its value to crash.

Demand has gone through a number of failed editorial pivots, but it has kept trying. Under CEO Sean Moriarty, who joined 18 months ago, the company has doubled down on efforts to buff its core sites, eHow and Livestrong, for readers and advertisers.

“Many years ago, we were creating content based on what people were searching for,” said Mitchell Pavao, who joined in June 2015 as svp. “While there were certainly advantages to that, we wanted to focus on our relationship with our audience and brands.”



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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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