TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
The Future of the Internet Isn’t the Web
By: Contently
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception.

“Every once in a while a revolutionary product comes along that changes everything,” said Steve Jobs. “This is a revolution of the first order.”

We’d heard this before. But this time, Jobs was right, and he nailed the reason why in four words: “Internet in your pocket.”

In an article titled “We Are Hopelessly Hooked” for The New York Review of Books, Jacob Weisberg captured just how quickly having the internet in our pockets has changed daily life:
Our transformation into device people has happened with unprecedented suddenness. The first touchscreen-operated iPhones went on sale in June 2007, followed by the first Android-powered phones the following year. Smartphones went from 10 percent to 40 percent market penetration faster than any other consumer technology in history. In the United States, adoption hit 50 percent only three years ago. Yet today, not carrying a smartphone indicates eccentricity, social marginalization, or old age.
When you look at human history from a broader perspective, we’ve become what Weisberg calls a “device people” almost overnight.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top