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5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad
By: Contently
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They say a snowy wedding day can bring prosperity to the bride and groom. It certainly did for The Knot, a wedding-planning resource site. In January, a photograph of a couple who got married during the Northeast’s “Snowzilla” blizzard became the brand’s most popular Instagram post ever, receiving 44,000 likes and 1,600 comments.

Six months later, The Knot has surpassed 1 million Instagram followers. It’s an impressive feat. Not only is The Knot the first wedding brand to reach the million mark, but it also did it all organically, without a single paid ad.

The brand launched its Instagram account in 2012, right after Facebook acquired the photo sharing app, but it’s really taken off in the last year. Its follower count has doubled, and the site, owned by lifestyle media company XO Group, is now averaging 8,000 likes and 200 comments per post. It’s generated more than 20 million likes and 500,000 comments overall, and was named the best brand on Instagram in the 2015 Digiday Content Marketing Awards.

“We decided not to use paid advertising because we were already seeing such success organically,” Jessica Molinari, The Knot’s social media editor, said of the company’s approach.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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