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How to Make Your Next Marketing Campaign Even More Successful Than the Last
By: Cision
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You have a big marketing campaign coming up and you really need to make a splash with this one. So how do you do that?

The secret lies in the past.

Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest.

What the Data Tells You
There’s a reason we’ve become so analytics-centric in the business world. Data and information give us valuable insight about our brands.

Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. While you could make estimates about how many people saw your ad, you couldn’t track how many actually gave you business as a result of seeing it.

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About the Author
This article was published originally on Cision. A link to the page follows this post. www.cision.com
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