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Marketing to Memory: Techniques for Ensuring Your Brand is Remembered
By: Bulldog Reporter
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Andi Bell is able to memorize the order of several decks of cards. He does this by associating each card with a character. The Jack of Clubs becomes a bear, the Two of Spades a pineapple and so on.

He picks a route through a city, making note of buildings and points of interest. He then places these characters along the route. The bear is sawing the pineapple in front of the House of Parliament, for example.

The deck goes from being a complex string of facts to a story whose “plot” occurs on the route.

Bell succeeds by tapping into the greatest of human assets—the emotional brain. That’s because the emotional brain processes sensory information in one fifth of the time the cognitive brain takes.

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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