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Why Snapchat Bought Bitmoji, and What Brands Should Know
By: Digiday
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Rumors around Snapchat’s acquisition of the popular app Bitmoji had been swirling for months. But yesterday, the photo sharing platform made it public.

Bitmoji has gained a word-of-mouth following since its launch in January 2015. Back then, it ranked under 1,000 on the iOS downloads in the U.S. It has since climbed steadily to yesterday’s position of sixth in the App Store, helped along the way by celebs like Victoria Beckham and Seth Rogan.

The premise is pretty simple. Anyone can create their own cartoon avatar on Bitmoji. That avatar can be dropped into an array of settings — a Thanksgiving scenea Valentine wish, an alert that the sender is running late — which can be texted, tweeted and used on messaging platforms like Facebook Messenger.

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About the Author
This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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