| Jaguar Shifts Into High Gear in Virtual Reality |
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By: Digiday |
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 For some, virtual reality is a PR gimmick. For Jaguar, it’s a technology that is driving results.
At this year’s Wimbledon tournament, the brand created its first VR campaign, #FeelWimbledon, which let users experience hitting a winning shot as champion (and Jaguar ambassador) Andy Murray himself.
According to Robert Herd, head of communications at Jaguar Land Rover UK, the video has accumulated 97 million impressions since its launch in mid-June. The brand’s target was 50 million.
“Our competitors are about a rather cold cult of engineering. The reason #FeelWimbledon worked so well is that it’s very much about feeling, about emotion, about experience,” he said.
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This article was published on Digiday.com. A full link to the original piece is after the story.
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