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Timeline Gold: How 5 Brands Are Using Social Data Creatively
By: Digiday
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In the age of ad blocking, brands are racing to create content that will get users opting in rather than out.

Personalization is a crucial part of this. And brands are mining users’ social feeds — be it Twitter, Facebook or Instagram — to create more meaningful, and tailored, campaigns.

“They’re prepared to flex their brand to fit with you and your interests; that’s how they get around the ad-blocking conundrum,” Jed Hallam, head of digital strategy at Mindshare, told Digiday.

By taking user-generated content and spinning it into a branded experience, the aim is to connect on a “macro level,” he added.

Here are five brands aiming to do just that.

KEEP READING HERE


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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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