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Content Is The New Black: Interview With Jeff Barrett
By: Cision
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No matter how good your content is, if people can’t find it, it’s not going to benefit your brand.

So how can you get more eyes on your content and ensure it makes an impact?

Jeff Barrett, CEO of Status Creative and one of Forbes’ Top 50 social media influencers, says brands need to focus less on the content itself and focus more on getting that content in front of the people who matter most.

Cision recently sat down with Jeff to find out how brands can improve their content marketing strategies. Here are a few of his top tips:

1. Be proactive
Before you begin writing, you need to come up with a plan for what you will do with the content once you have it.

KEEP READING HERE


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About the Author
This article was published originally on Cision. A link to the page follows this post. www.cision.com
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