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'Air' Conditioning: Human-Interest and Visual Angles Are Keys to Pitching TV
By: Bulldog Reporter
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When I interview print or online journalists about their editorial coverage and PR preferences, their answers are all over the map. Sure, they all want PR pros to target pitches more carefully, and most list email as their preferred method of communication. Beyond that, there’s tremendous diversity in the topics they cover and how they want to be approached by PR pros.

But when I talk to producers at local TV stations, their answers are remarkably consistent, especially when it comes to news programming. Here are some of the top tips they’ve shared with me:

Highlight visual potential. Above all else, TV is a visual medium. Talking heads and press conferences typically make for boring segments, so it’s important to specify the visual potential in your pitch. “People might say they have great visuals, but it turns out to be somebody holding a sign,” one producer told me. Instead, “tell us you’ve got 20 people dressed as clowns riding unicycles.” In some cases, a good visual could be a prop that the on-air talent can use in the studio.

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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