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12 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching
By: Hubspot
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Riddle me this: Why do people buy quarter-inch drill bits?

While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation.

"They don’t want quarter-inch bits. They want quarter-inch holes," he explains.

This notion suggests that as consumers, we aren't after all the bells and whistles as much as the solutions they provide. In other words, we don't want to know what brands are selling, we want to know what's in it for us

Not only has this mentality lead to the demise of traditional marketing efforts, but it's also set the stage for more human interactions between brands and consumers. Interactions that don't feel like marketing.

And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.

To help inspire your own video marketing efforts, we've rounded up 12 lovable video marketing campaigns. So go ahead, grab some popcorn. These examples will be waiting here when you get back.

KEEP READING HERE


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This article was published on Hubspot. A link to the original article can be found after the post. www.blog.hubspot.com
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