28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)

TalentZoo.com | Beyond Madison Avenue | Flack Me | Digital Pivot

Archives | Categories

By: Buffer

It’s easy to get tunnel vision as a marketer.

You’ve got lots of goals to achieve, and only so many hours in the day to get there. So you put your head down, get focused, and get results.

At the same time, it’s important to let yourself be inspired by others.

Our industry can be creative, groundbreaking and a lot of fun. If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Read on, and get inspired to add your own innovative contribution to this list!

1. Marketing himself, after a high-profile layoff

Marketer: Sree Sreenivasan
Innovation: If I were laid off from a high-profile job, I imagine I’d be pretty quiet on social media. But Sreenivasan, former chief digital officer at New York’s Metropolitan Museum of Art, wasn’t—he shared the news far and wide on Facebook, and asked for advice on what he should do next, even linking to a form inviting friends to give advice. In return, he racked up hundreds of likes, encouraging comments and more—proving that vulnerability can turn a low point into an opportunity.

KEEP READING HERE