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'Bachelor Bunny' Turns Up the Heat on Catering
By: Emory Brown
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Chicago is the birthplace of many things in American history. Maxwell Street Polishes. Playboy Magazine. Groupon. The Atom Bomb. Even Michael Jordan. Yet some things that Chicago has created have come in naughtier packaging than R. Kelly’s songs. I don’t know if Hugh Hefner inspired this interesting live catering for professional men that’ll soon be ruining relationships, but I can say one thing: "Bachelor Bunny" is an interesting way to get guys to cater meals to their homes.

Bachelor Bunny is a gourmet meal delivery and catering service marketed towards professional men. Yes, brothers in arms, they are attacking us in the weak spot. Pretty women with food, and very attractive ones at that. You know how beer girls seem to have a way of getting you to drink more beer? Bachelor Bunny is the same concept, with a gourmet chef putting delicious meals into your belly as the ladies serve you at home. It’s like date night with all the perfect trimmings, and you can have one or more ladies serving you. Exciting! Gents! Exciting!

Don’t get too excited, though, boys. The girls aren’t staying the night. It’s deliver-and-serve-the-food only. Yet, I have to give it to them; their video of a young woman serving a man in his home does leaving one wanting desert with a bunny on top. Instead of them giving you a bunny, they serve you a cocktail with every meal they send you. Plus, they’ll cook and schedule your meals with your approval so if you’re single and want to just chill and be served…hire Bachelor Bunny and enjoy an evening at home!

The marketing seems to be winning big for this promotion. We'll have to wait and see how many people take them up on it!


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About the Author
Emory Brown is an award-winning creative director/writer whose mission is to spread the gospel of what great marketers can do when they put their heads together and work together for the greater good and not the bottom line. Working with many esteemed clients, his portfolio of work ranges in genre from conservative to ultra-modern including American Family Insurance, United Airlines, Mazda 6 and RX-8, Illinois Lottery, Tyson, Miller Genuine Draft, Nike Air Force 1, and Mercedes Benz, to name a few.  
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