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3 Reasons Monitoring Competitors Boosts Your Brand
By: Cision
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Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. But sorting through all that information is an impossible task for your brand to do on its own.

That’s where real-time monitoring comes into the picture.

With the right media monitoring tools, your brand can identify emerging opportunities, leverage your audiences’ conversations and learn more about the competition. Listening to your competitors and observing how your audience responds to their communication will help you improve your brand’s strategy to stay ahead of the pack.

Here are three ways monitoring competitors benefits your brand:

Understand competitors’ tactics
Your competitors are after the same target audience as your brand, and they’re often on the same platforms as your brand. Listen to their messaging and see what’s working and what isn’t. How is their audience responding?

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About the Author
This article was published originally on Cision. A link to the page follows this post. www.cision.com
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