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7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
By: Contently
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The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.

In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages.

“The growth and competition in the publisher ecosystem is really, really strong,” Adam Mosseri, Facebook’s vice president of product management, told The New York Times. “We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.”

The move doesn’t come as a total shock. Research by SocialFlow earlier this month found that the reach of publisher stories had already dropped by 42 percent.

Facebook doesn’t announce its algorithm changes unless they’re going to have a big impact, and this one will. After all, 40 percent of publisher traffic comes from Facebook, according to recent research from analytics company Parse.ly.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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